![]() It is not yet known how the SMCU storyline will permeate throughout SM Entertainments’ upcoming releases, though all the artists currently on SM’s roster are said to be taking part in the storytelling experience. SM and Marvel recently collaborated to turn boy band SuperM into superheroes. ![]() Through Aespa, SM is set to launch its culture universe, known as the “SMCU”, recalling the “MCU” Marvel Cinematic Universe. The word appears to be derived from the Korean term for “wilderness”, and has previously appeared in content related to K-pop boy band NCT, also under SM.Īhead of the release, Aespa’s name and various related hashtags trended not only on South Korean media and music platforms such as Naver and Melon but also worldwide on Twitter. ![]() Through the song lyrics, the members of Aespa seem reflective about their identity, and introduce the connection between themselves and the “ae” members, who the song implies wander in a place known as Kwangya.
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